RingGo partners with Go Ultra Low to encourage electric vehicle adoption

Joining Government and industry representatives, RingGo brings its wealth of experience in how parking can encourage electric vehicle adoption to the campaign.


London, 18 September, 2019 – RingGo, the UK’s leading cashless parking provider, today announced a partnership with Go Ultra Low, the national campaign for electric vehicles.  Supported by a consortium of vehicle manufacturers and the Government’s Office for Low Emission Vehicles, the Go Ultra Low campaign aims to reduce misconceptions and dispel myths in order to drive the continued adoption of electric vehicles (EV).

In support of the launch of the new Go Ultra Low campaign RingGo are helping to provide their customers with the information they need to make the switch to electric by including messaging and information on their website and app.  They will also be working with Go Ultra Low to showcase the impact which the parking industry can have on helping to drive uptake of EVs.

Becoming a partner of the campaign reinforces RingGo’s focus on promoting EV usage and growth within the UK and builds on the work the company is doing in the environmental space to make cities cleaner, healthier and more liveable.

The Go Ultra Low campaign aims to normalise EV use and provide drivers with all the information they need to make an informed decision about switching from traditional, petrol and diesel cars to an EV. By reassuring drivers about the cost efficiency, range and infrastructure in place to support EVs and highlighting the positive environmental impact making the switch can have, Go Ultra Low hopes to encourage more drivers to make their next car electric.

RingGo strongly encourages more environmentally friendly driving and their parking solutions enable both providers and users to make better decisions around environmentally conscious parking and reducing carbon emissions. Councils and parking management companies can use emissions based parking tariffs to influence choice, while drivers can locate EV charging stations and ULEZ information – a solution that RingGo brought to market first.

“We have already seen through our emissions based parking solution that the adoption of electric vehicles is on the rise, but it still feels like we have a long way to go,” said Peter O’Driscoll, UK Managing Director, RingGo.

“Making a positive impact on the environment through our work is something we, at RingGo, are passionate about so it is great to partner with a campaign like Go Ultra Low, who are aiming to achieve the same goal. Bringing our expertise together will help us encourage EV adoption and make cities across the country healthier and more liveable for generations to come.”

“Registrations for battery electric vehicles have hit a record high, with a 93.1% increase in year-to-date registrations compared with 2018. Currently there are 223,000 electric cars registered in the UK compared to only 3,500 in 2013 – and we are just getting started,” said Poppy Welch, Head of Go Ultra Low .

This partnership with RingGo will help us to show drivers across the country how easy it is to make an EV work in their lives. RingGo has been championing EV adoption through its emissions based parking solution and now with its EV charging point locating capabilities, its easier to make the switch than ever. Working together we can continue to make monumental strides in the nation’s switch to electric.”

About RingGo's Environmental intiatives

RingGo is the UK’s no.1 parking app and has consistently led the parking market in terms of encouraging more environmentally friendly driving.

Timeline of RingGo environmental innovations:

  • 2010 – World first when RingGo Carbon Metered Parking went live in Royal Borough of Richmond upon Thames
  • 2015 – First cashless parking provider to offer space availability information, helping reduce congestion by highlighting where empty spaces are most likely to be found
  • 2017 – RingGo Emissions Based Parking offered as a trial by Westminster City Council with higher tariffs for the most polluting diesel vehicles
  • 2018 – RingGo EBP (diesel charging) launched Boroughwide by Islington and Camden Councils and in City of London with an incentive for motorists that use the most environmentally friendly vehicles
  • 2019 – Westminster City Council rolls out EBP citywide

About Go Ultra Low

The Go Ultra Low campaign aims to increase purchase consideration of electric vehicles by helping motorists understand the benefits, cost savings and capabilities of the wide range of plug-in and hydrogen-powered vehicles on the market. The campaign works to educate public and fleet audiences about these vehicles, addressing myths and highlighting benefits, including how they offer competitive practicality for private and business users.

GoUltraLow.com provides a one-stop shop for information about owning and running electric vehicles, the makes and models available, and the locations of the thousands of publicly-accessible chargepoints.

Website:      www.GoUltraLow.com
Twitter:        @GoUltraLow
Facebook:   www.facebook.com/goultralow
LinkedIn:    www.linkedin.com/company/go-ultra-low
Instagram: www.instagram.com/goultralowcars